Case Studies

Kitchen appliances


A seller of kitchen appliances has been attempting to gain market share against an incumbent with difficulty. They installed Moonship hoping to spend less on advertising against their competitor and to give that budget directly to their loyal customers for referrals instead.


1.4% of all traffic referred a friend
11% of referees referred additional friends
11% of all users who joined a Moonship deal referred a friend

237% increase in referee conversion rates
520% increase in conversion rates for all users who joined a Moonship deal

Moonship contributed 24% to GMV sales
Case Studies

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