Case Studies

Kitchen appliances

Problem

A seller of kitchen appliances has been attempting to gain market share against an incumbent with difficulty. They installed Moonship hoping to spend less on advertising against their competitor and to give that budget directly to their loyal customers for referrals instead.

Results

VIRAL WORD OF MOUTH
1.4% of all traffic referred a friend
11% of referees referred additional friends
11% of all users who joined a Moonship deal referred a friend

INCREASED CONVERSION RATES
237% increase in referee conversion rates
520% increase in conversion rates for all users who joined a Moonship deal

HIGHER SALES
Moonship contributed 24% to GMV sales
Case Studies

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