Documentation

Moonship is privacy-friendly website analytics that does the noticing for you. It tracks your traffic without cookies, then uses AI to surface what changed, explain why, and flag what's worth acting on — so you walk away with findings, not just dashboards.

Getting started

Install the snippet

Add Moonship to your site's <head> and start tracking pageviews, sessions, and events.

Explore your analytics

See visitors, pageviews, sources, locations, and trends on your dashboard.

Ask about your traffic

Get plain-English answers from the built-in AI assistant — no dashboards to decode.

Connect your tools

Send signal alerts to Slack and connect Claude to your analytics via MCP.

How Moonship works

Install the snippet. Drop one lightweight, cookie-free script into your site's <head>. Pageviews, sessions, sources, devices, and locations start flowing within seconds.
Watch your traffic. The Analytics dashboard and real-time Live stream show who's on your site, where they came from, and what they're doing.
Let the AI notice for you. Moonship continuously scans your data for meaningful changes and surfaces them as Signals — each with an explanation of why it's happening and what to do about it.
Act on what matters. Turn signals into prioritized Recommendations, get alerts in Slack, or just Ask plain-English questions about your traffic — inside Moonship or in Claude via MCP.

Privacy by default

Moonship is built to be privacy-friendly from the ground up. It doesn't use cookies and stores no personally identifiable information about your visitors, so in most cases you can run it without a cookie banner. Location is derived from IP at collection time and never stored as a raw address. See the Security and Privacy pages for details.

Explore the docs

Tracking Snippet — install Moonship and track pageviews, sessions, and custom events.
Analytics — metrics, breakdowns, date ranges, and filters on your dashboard.
Watchlist — pin the pages you care about for a quick, personal shortlist.
Goals — define and measure the key actions you want visitors to take.
Funnels — see how visitors flow through a sequence of steps, and where they drop off.
A/B Tests — try a change on part of your traffic and see whether it moves a goal.
Signals — AI-detected anomalies, trends, and opportunities.
Recommendations — signals turned into prioritized, actionable suggestions.
Ask — the built-in AI assistant for questions about your traffic.
Live Stream — real-time visitor activity as it happens.
Integrations — Slack alerts and other connected tools.
Claude / MCP — connect your analytics to Claude and other AI assistants.

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